Brand & Communications Strategy
My purpose lies in helping mission-driven organizations increase their impact. I'm passionate about translating complex ideas into clear, human-centered stories through strategic messaging, thoughtful design, and intentional digital experiences.
I have over 15 years of experience in design, branding, web, and marketing, with a focus on creating cohesive systems that connect strategy to expression. My work sits at the intersection of brand, communications, and storytelling, helping teams shape narratives that build trust, deepen understanding, and bring clarity to what they do and why it matters.
I’m a first-generation Chinese American based in the Bay Area, CA, and I’m especially drawn to work that blends creativity, clarity, and meaningful impact.
Working Style
Empathy — I'm human-focused and approach everything I do with empathy, thoughtfulness, and consideration.
Visual Thinker – I'm able to translate complex ideas into compelling, easy-to-understand visual stories.
Community – I love creating and nurturing genuine connections and excel at cross-functional collaboration.
Organization – I excel at planning and organization; this skill allows me to achieve a high level of performance and efficiency in all of my creative projects.
I believe meaningful creative work helps organizations articulate their story – what they believe, what they offer, and why it matters. Through intentional systems of storytelling, messaging, and design, brands can create connection that is not just seen, but deeply felt and understood.
"I saw first-hand her ability to create thoughtful and beautiful design systems and accompanying guidelines, as well as develop compelling and authentic marketing campaigns, executing dozens of deliverables.
Along with being an experienced and insightful designer, Dana is an absolute gem of a person and a damn delight to work with."
Melissa H., Pandora
"Dana brings a thoughtful perspective and a keen eye to everything she touches. Her ability to seamlessly blend technical skill, creativity, and empathy to any design brief is such a huge asset.
She is detail oriented, hard working, and knowledgable about her craft. Most of all, Dana is a rad human who brings a sincere and positive energy that shines through her work. She is the heart of any team and a critical asset to any project."
Dan H., SiriusXM
"Dana is a shining star and beacon of light. Not only is she a talented designer but she's also a skilled community builder, culture carrier and often acts as the glue that holds people together.
Dana is a pillar of strength and stability for all those lucky enough to call her a coworker and friend. She's also an incredible collaborator and organizer whether she's focused on a specific design project or a large company event."