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AAPI Heritage Month

Visual Design, Marketing Campaign

Credits

Audio - Sami Handloff

MFX - Cory Martin

An integrated marketing campaign for Pandora honoring AAPI Heritage Month.  The campaign including paid and organic social, email, promotion on partner sites, and a billboard in Times Square.
 

The design was inspired by the depth and breadth of the Asian American experience and celebrated themes such as unity, togetherness, and community. 

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